Rajkamal Prakashan

This line already belonged to Rajkamal. It had lived quietly in the house for years, on a poster here, a bookmark there, but no one had said it out loud. Our job wasn't to invent a new line. It was to make this one loud.

And the moment it goes big, red and unmissable, the meaning shifts. साथ जुड़ें, साथ पढ़ें stops reading like a tagline and starts reading like an invitation. Two verbs, both plural, both asking you to bring somebody along. A publisher that sells books becomes a community that reads together, and that is an entirely different thing.

So we moved it from the corner of a poster to the centre of the system. The identity, the type, the digital product, the events calendar all carry the same idea. Whether the reader is holding a book, scrolling a feed, or standing in a launch hall, the invitation stays the same.

It also gave the brand a filter for what to say. If something brings readers closer to one another, it's in. If it only announces the publishing house, it stays out.

The loudest it has been so far was the 2026 National Book Festival in Delhi, where the line ran across the stall at full scale and did most of the talking for us.

Every August, everyone talks about freedom. For Rajkamal, that conversation comes from somewhere else. Reading itself is a kind of freedom: whoever reads forms their own opinion, not one borrowed from somebody else. So the sale was never really about the discount. The discount was only the door in.

That is what the 8 to 23 August window was built around. आज़ादी के रंग, किताबों के संग. A reader who might not buy a book all year gets one chance a year to choose something for themselves. The aspiration is not the price. It is the person you become after the book.

The design language shifted the same way. We started where every August campaign in India starts, with the three colours: saffron, white, green. But three shades alone don't make a sale feel like a celebration. They only announce the date; they don't build the mood.

So the palette opened up. The tricolour stayed as the spine, and around it came the festive layer: bunting across the top, sparklers, warm paper grounds, blue and green and orange sitting together the way they sit at a fair. Every card carries an illustrated reader, from grandmother to child, so the page shows the person before it shows the book. From flag to festival, that was the whole move.

A launch poster has one job: make the date stick. So the date became the picture. The 18 was blown up so large that almost nothing else fits on the poster, and through the middle of it, the author's eye looks out. The same torn-paper strip that runs across the book's cover runs straight through the numeral, so the poster and the book read as one thing.

18 जुलाई, शाम 5 बजे, अर्थशिला, पटना (18 July, 5 PM, Arthashila, Patna). Every other detail stayed small beneath that one number, exactly as it should.