Nest Homes

BrandingBrand IdentityPrint CollateralTourism Bengal & Himalayan Region 2026

Nest Homes is a curated travel and homestay brand with 20+ properties across the Himalayan belt, spanning Darjeeling, Sikkim, and Himachal Pradesh. Nest Homes reports over 1.5 lakh travellers hosted to date, alongside 900+ Google reviews (4.8★) and 1,000+ JustDial reviews (4.8★), and offers authentic, nature-led Himalayan stays and curated offbeat tours.

Nest Homes asked Studio 1947 to refresh its visual identity. We reimagined the logo, defined a full colour and typography system, and designed print collateral and brand assets that reflect eco-conscious hospitality and the Himalayas.

The Identity Challenge

The Challenge

As Nest Homes grew across offbeat mountain destinations (including Sittong, Tinchuley, Chatakpur, Sandakphu, Kolakham, and Rishikhola), its brand identity needed a refresh to match its growing footprint.

The brand needed one visual language that captured both the calm of Himalayan rivers and the raw adventure of mountain forests. It also had to signal trust to modern, mobile-first travellers.

Himalayan Harmony

Bringing peaceful river valleys and rugged mountain wilderness together in one brand look.

Collateral Uniformity

Creating print and digital assets that scale across 20+ stay properties, tour packages, and offbeat itineraries.

Trust & Eco-Consciousness

Highlighting 1.5 lakh+ travellers hosted and hundreds of five-star reviews, while placing the brand around sustainable, nature-focused experiences.

Nest Homes mood board: Himalayan snow roads, sunrise on Kanchenjunga, forest wildlife, homestay rooms and a hill town at night

Logo Redesign & Anatomy of a Nest

Thought Process & Emblem Design

We reworked the Nest Homes logo from an older blocky layout into one balanced circular emblem. The design draws directly on the anatomy of a nest: the organic, interlocking weave of twigs and grasses.

At the centre, two birds face each other in a protective, nurturing gesture inside a ring of woven branches, topped with elegant serif type. The symbol stands for sanctuary, warmth, safety, and homecoming in the Himalayan landscape.

Signage & Physical Spaces

Brand Application

A strong brand identity has to move easily between screens and physical spaces. We built the Nest Homes emblem to work in both light and dark versions, and on exterior signage.

The circular emblem sits naturally on hanging wooden storefront signs, frosted window glass, and backlit entry markers at mountain retreats.

Nest Homes circular hanging wooden storefront signage mockup

Colour Psychology: Harmony between Earth & Water

Palette Architecture

We chose teal as the primary colour: its green undertone reflects the region's forests and valleys, and its blue evokes the rivers and lakes. Darker tones carry the depth of the mountain jungles.

Together, the palette ties the brand to eco-conscious tourism and the nature-led experiences Nest Homes offers travellers.

Primary Deep Forest Teal

1 #0B2C34

Primary Variant Dark Himalayan Teal

2 #004D57

Primary Variant Lake Teal

3 #007888

Secondary Glacial Cyan

4 #00AEC6

Secondary Variant Snowmelt Cyan

5 #00E0FF

Highlight Stream Ice

6 #5EECFF

Surface Frost

7 #C2F8FF

Accent Anchor Ember Brown

8 #621A01

Accent Sunset Red

9 #C23200

Accent Variant Kindled Orange

10 #D45E00

Accent Signal Orange

11 #FF4200

Accent Variant Marigold

12 #FF8A00

Highlight Amber

13 #FFAB00

Surface Butter Lamp

14 #FFDA57

Typography System: Legibility & Warmth

Visual Communication

Roboto & Roboto Serif give a modern, clean look that balances professionalism with warmth, ideal for a Himalayan tourist brand. They read easily in print and on screen, and reflect the brand's focus on nature, adventure, and sustainability.

Roboto Serif: Editorial Warmth

Used for main headlines, taglines ('Take Rest in your NEST'), and editorial callouts. It brings literary authority, heritage warmth, and a welcoming feel.

Roboto Sans-Serif: Modern Clarity

Used for body text, tour itineraries, price charts, and mobile UI, so everything stays legible on screens and in printed brochures.

Marketing Collateral, Brochures & Visiting Cards

Print & Media Design

We designed a full set of print collateral: tri-fold brochures, business cards, and promotional poster mockups. It features vibrant hand-illustrated Himalayan artwork of the historic Darjeeling Toy Train, the iconic yellow mountain taxis, rolling tea gardens, and views of Kanchenjunga.

The collateral presents tour packages (Sandakphu 3N/4D, Darjeeling 4N/5D, Kurseong 2N/3D) alongside key trust signals, office details, and QR codes for quick digital enquiries.