Red-tinted illustrated landscape of the Brahmaputra river, surrounding farms, boats, wildlife and river communities

Mohuna Media

Brand IdentityLogo DesignStationery & CollateralMedia & Publishing Assam, India 2026

Studio 1947 worked with Mohuna Media (muhonamedia.com) to build a visual brand identity and printed collateral for an independent news channel based in Assam.

The name "Mohuna" means the confluence where rivers meet. It is a fitting metaphor for the meeting of climate, culture, and human stories at the heart of their journalism. Our brief was to create a memorable logo and business card system that honors the heritage of the Brahmaputra region while carrying the authority of a broadcaster.

What the Logo Means

The Mission

The logo represents the livelihoods of people living around the Brahmaputra River. It highlights the activities that sustain the community: agriculture, fishing, local crafts, and water transport.

Each element shows how the river supports farming, fishing, traditional crafts, and the movement of people and goods. Together, the design stands for the strong bond between the river and everyday life.

Collage of Brahmaputra river livelihoods showing fishing boats, tea harvesting, bamboo basket weaving, rice planting and fishery — River, field, garden and craft: the livelihoods brought together in the Mohuna Media identity

The identity brings together the Brahmaputra, the people and cultures along its banks, and the Mohuna Media name

The finished Mohuna Media mark and wordmark

Four Pillars of River Livelihood

Visual Language

Agriculture & Farming

Honoring the fertile riverbanks and farming rhythms that feed river communities across Assam.

Fishery & River Ecology

Celebrating the traditional fishing practices and river life that sustain families along the Brahmaputra.

Local Artisanship

Weaving traditional crafts, silk handlooms, and local technical knowledge into the visual identity.

Water Transport & Confluence

Reflecting the boats, ferries, and riverways that connect isolated islands (Char areas) to the wider economy.

Brand Collateral & Business Cards

Collateral Design

We built a clean business card system that balances journalistic authority with regional warmth. With generous white space and river motifs, the stationery leaves a lasting impression during field reporting and press events.

Mohuna Media business card front design — Mohuna Media business card: primary logo mark and brand layout

Mohuna Media business card back design — Mohuna Media business card: contact details and brand tagline

Brand Color Palette

Primary Brand Accent Brahmaputra Red

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Client Impact & Outcomes

Measuring Success

Authentic Regional Authority: A logo and brand language that connects at once with audiences across Assam and the Northeast.
Unified Touchpoints: Consistent branding across their website (muhonamedia.com), social channels, and physical press passes and business cards.
Credibility in Journalism: A professional visual identity that earns trust from readers, interviewees, and field sources.