MG Healix Pvt. Ltd.

BrandingBrand IdentityPharmacy Kolkata, India 2026

On the Ground in Bhangar Balijada

Storefront

Healix is a pharmacy in Bhangar Balijada, Kolkata. Studio 1947 designed its brand identity: a wordmark that draws its H from a medical cross, carried in a single brand purple from the website all the way to the shopfront. Outdoors, that meant a storefront signboard in Bengali and English, bilingual service icons on the entryway, and the wordmark on the glass door.

The Identity in Motion

Identity & Motion Mark

The same mark set to work across three surfaces at once: the wordmark on a purple-duotone portrait, the campaign system that carries it into social media, and the logo itself animating into its final form.

Six Healix social media posters in one grid: Better Care Brighter Days, People First Always, Expert Care Closer to You, A Healthier Tomorrow, Care at Every Stage, and Same Care New Possibilities

The Mark, Made Physical

Brand Collateral

The wordmark had to survive leaving the screen: on a business card, an ID badge, the pocket of a doctor's coat. The same purple, the same cross-mark, the same rounded corner motif carried across notebook, pen, mug, tote bag and water bottle, so a patient recognises Healix in the waiting room the same way they did on the website.

A Campaign in One Voice

Social Media Campaign

Six posters, one system: the same purple, the same cross-mark, the same short, warm line at the bottom of every frame. Trusted doctors, people-first care, a healthier tomorrow, said a different way each time but never in a different voice.

Icons carry the detail the headline doesn't have to: appointments and consultations, every life stage from child to senior, care available anytime and anywhere. Three of the six posters here, the rest carry the same system into every other channel.