Givfunds

Social MediaCampaign Design India 2025

Givfunds (givfunds.org) works at the ground level of financial inclusion in India. It funds the educators, community organisers and everyday changemakers who close the gap a spreadsheet of statistics never quite closes on its own.

This is one of Studio 1947's oldest working relationships. The design work began with our founder, Rabi, before Studio 1947 existed as a studio. What follows is part of that ongoing collaboration: a running social media system built one poster at a time.

The Brief: Two Kinds of Post, One Voice

The Challenge

Givfunds needed its feed to do two different jobs without reading as two different accounts. Honour the people doing the work of financial inclusion on the ground. And make the scale of the problem land in a single glance: a country where three in four adults aren't financially literate.

Recognition and statistics are opposite moods. One is warm and personal, the other is blunt and numeric. The brief was to hold both inside one red-and-white identity.

Recognition, Not a Certificate

Exemplar Award posters built to feel like a share-worthy honour, not an official document nobody reposts.

Statistics With a Sting

National-scale numbers on financial literacy, redrawn so the headline figure is the first and only thing you read.

One Identity, One Red

Every post, portrait or pure typography, carries the same givfunds red, wordmark and globe-and-link header.

The Exemplar Awards

Recognition Posters

Two of the people Givfunds' work touches: Varsha Patil, honoured for changing classrooms one student at a time, and Alamelu V, honoured for rebuilding her community's resilience after it broke. Each portrait sits on the brand red, framed in laurel, with a pull-quote in a light card at the base. The subject, not the logo, is the first thing anyone sees.

The template repeats deliberately: name, title, portrait, laurel, quote. Once, it reads as one story. As a running series, it reads as an award.

Givfunds Exemplar Award poster for Varsha Patil, Exemplar in Education, with a portrait framed in gold laurel on red and the quote 'Changing classrooms, one student at a time' — Varsha Patil, Exemplar in Education

Givfunds Exemplar Award poster for Alamelu V, Exemplar in Community Resilience, with a portrait framed in gold laurel on red and the quote 'When her community was broken, she built it back stronger' — Alamelu V, Exemplar in Community Resilience

Making the Numbers Land

Awareness Statistics

Where the award posters slow down for one person, the statistic posters are made to be read in under two seconds. "Only 27%" and "900 million" are set at a scale nothing else on the page competes with. The rest of the sentence is there to give that number its context, not its emphasis.

The 900 million poster pushes the idea further. The word "FINANCE" is redrawn as its own rising trend line, so the missing subject of the sentence is also the graphic that explains why it matters.